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The Future of Work is Digital Kobali Nikolina gave an in-depth presentation on Digital Marketing Trends and Jobs. In summary she said, “Digital tools and digital-based strategies have shaped the way businesses operate & they must adapt to stay competitive. Digital transformation has become an indispensable aspect of work. Over the last decade, digital tools and digital-based strategies have shaped how businesses operate and their employees’ expectations. Companies must adapt to digital changes and cultivate an open office culture in…

Some untold stories are the most inspirational ones. This is an appreciation post to our Co-Host at the Entrepreneurs Networking Event. After pursuing her first degree, Fortunate Mlilo Farirai could not find a job immediately in her field in Zimbabwe .Fortunate had to work in their small tuck shop which her husband Wisdom supported her to start.She became a backyard cook , making fresh chips with a makeshift sink which was turned into a frying pan. This was to make…

While going through some of the photos of the Entrepreneurs Networking Event, We had this amazing time recalling all that productive time we had. Super grateful and happy for participants and our guest speakers showing up. We will be thanking everyone and sharing about the event this week. The house was full and my heart is full , we networked and learnt. #tofaraonline #grateful

“Sometimes our thoughts are backed by so much insecurity, that they create lies we believe in.” It took me sometime to deal with my insecurities as I ventured into becoming a digital / tech-driven entrepreneur.We are constantly worried thinking about whether or not we are looking good enough, whether or not we are liked. Not everyone on the digital platform will like you, thats a fact. You are not on digital platforms to be liked but to make impact in…

Moving Beyond Digital Mediocrity There are three types of mediocrity : Uncaring digital mediocrity is common in employed people , they do not care how they post content and interact with customers online . They do what’s on the job description and nothing extra eg posting 2 times a week . All they care about is their salary. They are not worried about the digital marketing campaign results and sales from online customers. They do not go an extra mile…

Mediocre Content Is Hurting Your Brand If I am to ask you , “Do you have a Content Strategy and a Content Calendar in place, at least for this week?” I will get answers which are hurting your brand. When I am doing content audit for brands , one thing I am realising is , I can simply copy the previous report and it can work for several businesses . Why ?, because the mediocre content is what is there…

We want the results but we are not willing to do what it takes. #mediocrity Our mediocre mentality never allows us to become extraordinary. Understand that digital marketing mediocrity is a choice . Always work hard towards improvement and put extra efforts in your digital marketing because extra efforts will give you everything extra. Just before the new year I had a terrible cough which made me to go see the doctor, I was in pain. After the doctor’s consultation…

Technological solutions permeates every aspect of our society, it defines the way we live , how we build our products and how we work . Not only does technology drive our economy but it invents our future. This is why we are encouraging the greater population ie women to embrace technology and digital marketing for business and career development. Today I celebrate Sottovoce Ruach for ordering her 50 social media graphics for her consistent content posting. 2023 is a year…

Among more than 155 nominations received by The International Telecommunication Union – ITU – Equals Hub, we have been selected as the winner for the 9th edition of the EQUALS in Tech Awards – Leadership in SME Category. Each year, the EQUALS Global Partnership presents awards to initiatives, projects, organisations, and institutions around the world that have displayed extraordinary commitment to reducing the digital gender divide. The Award categories reflect the structure of the EQUALS Global Partnership. They are presented…

One of the most exhausting things to do in life is to constantly seek the approval or validation from others.Our digital skills incubation program gives mentees an opportunity to write down their weakness, obstacles for growth and what they think stops them from pursuing their dreams . One of the most common response is “ I always seek validation from people”We often find ourselves in a loop hole , going round and round because every time we think of making…