Tech-driven marketing which is unique

Tech-Driven marketing becomes practical when we adopt certain characteristics to survive online. Do not compare yourself to others. Be unique, Be memorable, Be confident and Be Proud of who you are. Comparison is generally the fast track to unhappiness. It’s a recipe for misery in every business. All it does is keeping you focused on what you don’t like about yourself and your business. It derails your ability to be innovative. When you want to grow your business online learn…

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Failure is the beginning

My Story is not unique, most probably 99% of us have tried several projects or businesses which have failed. While this is devastating, we link failure to the devil most of the time and in most cases, we rebuke losses and failure but hey failure still happens. This morning I was reflecting on my journey, trying several ventures which turned out with unfavorable results. Some experiences led to heartbreaks, some led stresses, and some led to the verge of giving…

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How to advertise on Facebook

When you begin advertising on Facebook, it can feel like there’s a lot of boxes to check. Is your copy engaging enough? Are you targeting the right people? How much should I spend? Unfortunately, the overwhelming nature of Facebook advertising prevents many from even trying it out. But with such a massive and diverse collection of users, Facebook offers a unique opportunity for marketers to drive awareness for their brands — one that could drive more leads for your business…

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The Careers in Digital Marketing and Emerging Technologies workshop

Participants pose for a group photo, with the SDG goals held in their hands On the 28th of May 2021 TofaraOnline hosted a Careers in Digital Marketing and Emerging Technologies. The list of speakers, experts in their own respects were Maxwell Makumucha, Futurethuba Ndlovu-Moyo, Vongai Muchabaiwa, Farai Mazhandu, Kudakwashe Tshuma, Kevin Ngalonde, and Tofara Lindsay Chokera as the host. Futurethuba Ndlovu-Moyo as the country head for Toastmasters International she encouraged everyone to join this international platform that will not only…

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Business Talk : Innovative Chick Brooding

Guest : Evangelista Chekera Business TalkInnovative chick brooding. Our next business talk we are hosting an award winning Agri innovator who is focusing on poultry innovations for small scale farmers in Africa . Her name is Evangelista Chekera founder of Passion Poultry .Her business has grown online and has changed lives of many small scale farmers . If you want to start your poultry business or grow your existing poultry passion , Do not miss this one .

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Digital Branding for Business Growth

With Tutsirai Jenje Digital branding is how you design and build your brand online through websites, apps, social media, video and more. Digital branding consists of a combination of digital marketing and internet branding to develop a brand online. Entrepreneurs learn how to adopt technology , introduce innovative ideas and adopt digital marketing for their brands to be recognised globally . Content creation remains the heart of Digital Branding . Choose colours that suit the objectives of your organisation

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Entrepreneurs Networking Event

Networking Event held at Eight2Five Innovation Hub . It was a day of learning and inspirations . A day we discussed how we can be innovative and incorporating United Nations SGDs into our businesses .This event was hosted by #tofaraonline and #sustenergy . We are glad we had 50 entrepreneurs who learnt from different experts . Despite the importance of entrepreneurship to our economy, small business owners particularly women and other underserved population face significant hurdles accessing capital from banks…

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Personal Development on Factory24.org

I am happy to announce that TofaraOnline: Rich Minds Creating wealth has partnered with Afrolynk a German organization which aims at transforming entrepreneurs’ and startups’ ideas into innovative businesses and support in building minimum viable products (MVP) or prototypes that are investible. Afrolynk launched a platform called Factory24.org . This platform offers courses on entrepreneurship, career development and many more courses . I am calling upon young people and young entrepreneurs to start on a free course on Entrepreneurship on…

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Creating a Marketing Plan for your Business

To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) Who your target customers 2) How you will reach them, 3) How you will retain your customers so they repeatedly buy from you. Done properly, your marketing plan will be the roadmap you follow to get unlimited customers and dramatically improve the success of your organization. Here are the 15 things to include in your plan. Section 1: Executive Summary Complete your Executive…

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