General

Don’t spend too much time on social media. It becomes unproductive. I sit down every Sunday to write and schedule my posts for the week. This has helped me manage my time on social media. Know why you are on social media and aim to do just that. I am on social media for business, inspiration and to create a community of people who want to move from mediocrity to greatness in the digital space. When you post on social…

MSMEs contribute to employment creation, wealth creation, poverty alleviation and income generation. They represent about 90% of businesses and more than 50% of employment worldwide. Formal SMEs contribute up to 40% of national income (GDP) in emerging economies. However, the inability to adopt technology and digital marketing has led to many MSMEs closing down. TofaraOnline is geared toward MSME capacity building. We provide advisory and training services to MSMEs to help build them build sustainable businesses. On 17 February we…

If the background was to qualify us, if the background was to make us and define us, Some of us would be deep down in valleys where no one would dare to visit. Today I am celebrating another stride that myself and Loveness Mahunyepa Nleya have got through the International Trade Centre. We have been appointed #Superconnectors for the ecomconnect.org platform. We connect entrepreneurs, organisations, and industry experts to share e-commerce solutions and access free learning resources on how to…

This year we celebrated International Woman’s Day at the University of Zimbabwe (UZ) a successful event organized by the OWSD Zimbabwe Chapter and AFRIESEARCHI. As part of the OWSD Executive committee representing the technology portfolio, I believe this is the time for all women to embrace digital marketing and emerging technologies for their career and business development. Technological solutions permeate every aspect of our society, it defines the way we live, how we build our products and how we work.…

At TofaraOnline we are always happy to see our students excelling in selling their products and services online. Sarudzai Tafirenyika is making us proud with the way she has grasped the content creation and management topic and how she is putting it into practice. When I first met her online, she was promoting her eternal fragrance perfume brand. I still remember saying Saru we can’t smell perfume online. So what is going to attract people to buy your products is…