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Content creation remains the heart of the success of any digital marketing campaign

April 26, 2022

While businesses use different Digital Marketing Strategies, Content creation remains the heart of the success of any digital marketing campaign. It was a day well spent with Opulent Homes a real estate company based in Harare zimbabwe. We had customized training on Content Creation, Content Management and Canva graphics designing. It is always great to empower your teams with the tech skills required for your business growth online. We are open to book for both online and physical training. Do…

Be a member of The Organization for Women in Science for the Developing World (OWSD) and grow your career in ICT and Science

April 26, 2022

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Blog

This year we celebrated International Woman’s Day at the University of Zimbabwe (UZ) a successful event organized by the OWSD Zimbabwe Chapter and AFRIESEARCHI. As part of the OWSD Executive committee representing the technology portfolio, I believe this is the time for all women to embrace digital marketing and emerging technologies for their career and business development. Technological solutions permeate every aspect of our society, it defines the way we live, how we build our products and how we work.…

The digital space gives you the opportunity to grow

April 26, 2022

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At TofaraOnline we are always happy to see our students excelling in selling their products and services online. Sarudzai Tafirenyika is making us proud with the way she has grasped the content creation and management topic and how she is putting it into practice. When I first met her online, she was promoting her eternal fragrance perfume brand. I still remember saying Saru we can’t smell perfume online. So what is going to attract people to buy your products is…

Do you know that you can uniquely sell your eggs and tomatoes by investing in creating content that will make people buy into your brand before they buy your products?

April 26, 2022

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Digital marketing starter packs

This week we worked on the Digital Marketing Packs for an SME called Graceroots. They are into poultry and horticulture. Graceroots produces 215 crates of eggs per week and many crates of high-quality greenhouse tomatoes. With these numbers definitely, we wouldn’t want the eggs and tomatoes to go bad, hence we have to make sure we drive sales online. Do you know that you can uniquely sell your eggs and tomatoes by investing in creating content that will make people…

An ordinary woman who has managed to establish her Natural Hair Care Products from the ground up.Netsai Muchenga

April 26, 2022

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Digital marketing starter packs

Netsai Muchenga an Engineer by profession and a friend was one of the first people I sold the idea of Digital Marketing, back in 2016. Whenever I wanted to introduce a concept, I had to first send the material to a nuclear group called Rich Minds Creating Wealth. To me, Rich Minds was a group I created just to gain confidence in what I was venturing into. Today I just had to share a story of an ordinary woman who…

TofaraOnline Founder Tofara Chokera cuts the ribbon for the new Skymart Shop

April 26, 2022

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Milestone

You know what? I am so excited and humbled to be part of this success story. Receiving a call from Beryl Samakande to be invited to cut a ribbon for the opening of her second shop is amazing. When we launched the Digital Marketing Packs for women-owned businesses in 2021, Beryl was one of the first ladies to invest in her pack. Bringing a solution for people to order groceries online through her e-commerce shop www.skymartshop.com, she really grasped the…

CELEBRATING THE FOUNDER OF SUSTENERGY, FORTUNATE FARIRAI.

April 26, 2022

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Milestone

When Fortunate Farirai was about to finish her PhD in Renewable Energy in 2019, I remember our conversation where I was telling her about a book I read called The Business World and What School Didn’t teach You About Business. I told her that Titus Mirieri wrote that we are tired of Africans who go abroad to learn and gain masters, PHDs and some come back as professors, but the only thing they bring to Africa is an outcry to…

Zim-DMI Alumni led by Nikolina Kobali is transforming lives

April 26, 2022

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Digital Marketing Institute is the proven global standard for digital marketing certification with 190,000+ members and over 25,000+ certified professionals. They are in 135+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands. Zim-DMI Alumni led by Nikolina Kobali is transforming lives . We had our second alumni networking event at Sabre Business World and the stories of success shared are beyond words. I am grateful for the opportunity I got…

ecomconnect.org

April 6, 2022

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Milestone

A few weeks ago I talked about opportunities in the digital marketing field. Today I and Loveness Nleya are celebrating our appointment as (Freelance) Digital Marketers to help grow ecomconnect.org a platform created by International Trade Centre (ITC) to connect entrepreneurs, organizations, and industry experts to share e-commerce solutions and access free learning resources on eCommerce. Our Journey with ITC started when we were awarded the Digital Champions for small businesses by ITC , World Trade Organization – WTO and the International Chamber of Commerce. Among great tech companies…