Don’t spend too much time on social media. It becomes unproductive. I sit down every Sunday to write and schedule my posts for the week. This has helped me manage my time on social media. Know why you are on social media and aim to do just that. I am on social media for business, inspiration and to create a community of people who want to move from mediocrity to greatness in the digital space. When you post on social…
MSMEs contribute to employment creation, wealth creation, poverty alleviation and income generation. They represent about 90% of businesses and more than 50% of employment worldwide. Formal SMEs contribute up to 40% of national income (GDP) in emerging economies. However, the inability to adopt technology and digital marketing has led to many MSMEs closing down. TofaraOnline is geared toward MSME capacity building. We provide advisory and training services to MSMEs to help build them build sustainable businesses. On 17 February we…
If the background was to qualify us, if the background was to make us and define us, Some of us would be deep down in valleys where no one would dare to visit. Today I am celebrating another stride that myself and Loveness Mahunyepa Nleya have got through the International Trade Centre. We have been appointed #Superconnectors for the ecomconnect.org platform. We connect entrepreneurs, organisations, and industry experts to share e-commerce solutions and access free learning resources on how to…
While businesses use different Digital Marketing Strategies, Content creation remains the heart of the success of any digital marketing campaign. It was a day well spent with Opulent Homes a real estate company based in Harare zimbabwe. We had customized training on Content Creation, Content Management and Canva graphics designing. It is always great to empower your teams with the tech skills required for your business growth online. We are open to book for both online and physical training. Do…
This year we celebrated International Woman’s Day at the University of Zimbabwe (UZ) a successful event organized by the OWSD Zimbabwe Chapter and AFRIESEARCHI. As part of the OWSD Executive committee representing the technology portfolio, I believe this is the time for all women to embrace digital marketing and emerging technologies for their career and business development. Technological solutions permeate every aspect of our society, it defines the way we live, how we build our products and how we work.…
At TofaraOnline we are always happy to see our students excelling in selling their products and services online. Sarudzai Tafirenyika is making us proud with the way she has grasped the content creation and management topic and how she is putting it into practice. When I first met her online, she was promoting her eternal fragrance perfume brand. I still remember saying Saru we can’t smell perfume online. So what is going to attract people to buy your products is…
This week we worked on the Digital Marketing Packs for an SME called Graceroots. They are into poultry and horticulture. Graceroots produces 215 crates of eggs per week and many crates of high-quality greenhouse tomatoes. With these numbers definitely, we wouldn’t want the eggs and tomatoes to go bad, hence we have to make sure we drive sales online. Do you know that you can uniquely sell your eggs and tomatoes by investing in creating content that will make people…
Netsai Muchenga an Engineer by profession and a friend was one of the first people I sold the idea of Digital Marketing, back in 2016. Whenever I wanted to introduce a concept, I had to first send the material to a nuclear group called Rich Minds Creating Wealth. To me, Rich Minds was a group I created just to gain confidence in what I was venturing into. Today I just had to share a story of an ordinary woman who…
You know what? I am so excited and humbled to be part of this success story. Receiving a call from Beryl Samakande to be invited to cut a ribbon for the opening of her second shop is amazing. When we launched the Digital Marketing Packs for women-owned businesses in 2021, Beryl was one of the first ladies to invest in her pack. Bringing a solution for people to order groceries online through her e-commerce shop www.skymartshop.com, she really grasped the…
When Fortunate Farirai was about to finish her PhD in Renewable Energy in 2019, I remember our conversation where I was telling her about a book I read called The Business World and What School Didn’t teach You About Business. I told her that Titus Mirieri wrote that we are tired of Africans who go abroad to learn and gain masters, PHDs and some come back as professors, but the only thing they bring to Africa is an outcry to…
