“Slow down Tofara, it’s too early to speak about your brand every day, what if it fails?” Well, “I have failed several times, if I fail again this time. I will pick myself up and start again.” We often get negative comments and feedback about being active online. One of the common ones is people think we are desperate for attention. No not at all. We are building a habit of being consistent. If it wasn’t for consistency in talking…
The role of images in graphic designColors are always around us on screens, walls, catalogs, and packaging and they represent the world that we perceive. So it is very important to pay huge attention to how one uses their colors when creating your content.
I am a #CanvaChampion, I use Canva to create all my graphics and I earn affiliate commissions for every paid referral. All the digital marketing packs we sell are created using Canva. Celebrating 2000 designs. Canva helps you create content that can grab a customer’s attention, drive social engagement, and increase brand awareness. With the ability to upload your photos and logo, you can use Canva to create social graphics that allow you to tell your brand’s story Canva makes…
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It takes 2 weeks for us to formulate a digital marketing plan for a business. This has been an interesting project working with Relievers Funeral Services. After thorough audits and research, we managed to deliver a great document which our client was happy about. This is just the beginning, implementation of the digital marketing strategies and tactics laid in here will see this brand up the digital platforms. Having a plan in place is critical for all successful digital marketing…
We welcome 11 amazing participants to the digital skills development incubation program from Uncommon.org. This program gives guidance, mentorship, and coaching on how to succeed with digital skills. Correctly implemented digital skills will help generate income, and employment, improve livelihoods and build resilience against a crisis. #tofaraonline #digitalskillshub #digital #coaching #resilience
We have embarked on yet another exciting journey with ProComm Technologies. We completed their Digital Marketing Plan and we now focusing on their digital content creation and social media management to make sure the organisation gets the much needed visibility, engagements and leads online. ProComm Technologies is a managed technology services company with presence in the SADC region. ProComm focuses on offering corporate companies solutions that help digitize and give them a competitive advantage. It has a presence in 5…
What you do may not be unique, but you are. Last week I was reading a book called “The Brand You” as part of my personal development. While I advocate for people to create and grow their personal brands , it was like I am learning #personalbranding for the first time. We often have delusions like people care about my business , but reality is they don’t know you exist. Another delusion is we often think we are offering something…
Resiliart Accelerator : Women’s Creative Entrepreneurship in Zimbabwe . Today I was coaching young women in arts on Creating Digital Marketing Plans, Branding and Preparing a pitch. The practical session on pitching their businesses made me realise we have extra ordinary talent in Zimbabwe. The ResiliArt Accelerator responds to the existing gaps in entrepreneurial skills and desire to formalize creative businesses expressed by thousands of stakeholders during UNESCO’s ResiliArt movement.It also addresses the persisting gender parity in the creative industry, further exasperated…
We have a unique work readiness program which is centered on Intrapreneurship and Innovation. This is for graduate trainees and interns. Covering four modules in the digital skills incubation program, the students will leave with hands-on knowledge on how to be innovative in the workplace. While young people are often considered “digital natives”, the reality is that the majority do not possess job-relevant digital skills. The digital economy is rapidly transforming the employment landscape across industries, including financial services, health,…
