What you do may not be unique, but you are.
What you do may not be unique, but you are. Last week I was reading a book called “The Brand You” as part of my personal development. While I advocate for people to create and grow their personal brands , it was like I am learning #personalbranding for the first time. We often have delusions like people care about my business , but reality is they don’t know you exist. Another delusion is we often think we are offering something…