Digital trade offers significant opportunities for SMEs to grow their business and increase their competitiveness in the global market.Our objective is to nurture youth-led SME’s into export-ready companies.It was great training youths on Digital Marketing who where selected for the Eagles Nest Program by ZimTrade Zimbabwe.
To engage in digital trade, SMEs can leverage several strategies, such as building an online presence, using social media marketing, implementing e-commerce tools, and participating in online marketplaces or platforms. By taking advantage of these digital tools, SMEs can expand their customer base and increase their revenue opportunities.
However, engaging in digital trade also requires addressing some challenges, such as ensuring online security and privacy, managing digital transactions and payments, and staying up-to-date with evolving digital technologies and regulations.
All the best to these young people