We discovered the power of Google My Business (GMB) and we have significantly increased our visibility and attracted thousands of individuals eager to enhance their digital skills.
Tofara Online Trust was on a mission to transform lives through digital skills training. But there was one challenge: how could we reach more people who needed our services?
Here’s how we leveraged this incredible tool – Google My Business to increase our visibility and connect with our community:
1️⃣ Claiming Our Spot: We started by claiming and verifying our GMB listing. This simple step allowed us to appear in Google Search and Maps, making it easy for potential learners to find us.
2️⃣ Crafting Our Story: Next, we filled out our profile with all the essential information—our mission, services, and location. We made sure to highlight our commitment to empowering women and youth through digital skills, ensuring our story resonated with those seeking opportunities.
3️⃣ Showcasing Our Impact: We added vibrant photos of our training sessions, workshops, and community events. These visuals captured the essence of our work and helped potential participants envision themselves in our programs.
4️⃣ Building Trust Through Reviews: As our community began to grow, we encouraged our participants to share their experiences through reviews. The positive feedback not only boosted our credibility but also motivated others to join our initiatives.
5️⃣ Sharing Updates: With GMB’s posting feature, we regularly shared updates about upcoming training sessions, success stories, and community events. This not only kept our followers informed but also attracted new participants eager to learn.
6️⃣ Analyzing Insights: By utilizing GMB Insights, we gained valuable data on how people found us and what actions they took. This information allowed us to tailor our marketing efforts and improve our outreach strategies.
If you’re an SME looking to scale your business, we encourage you to explore Google My Business. It’s a game-changer for connecting with your local audience and driving growth
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