Tech-Driven marketing becomes practical when we adopt certain characteristics to survive online. Do not compare yourself to others. Be unique, Be memorable, Be confident and Be Proud of who you are. Comparison is generally the fast track to unhappiness. It’s a recipe for misery in every business. All it does is keeping you focused on what you don’t like about yourself and your business. It derails your ability to be innovative. When you want to grow your business online learn to water your own grass. We don’t grow green grass by focusing on our neighbor’s garden, we do it nurturing our own. So, instead of wasting time comparing your path to someone else’s, spend it investing in content creation, developing innovative ideas, creating unique stories, and caring for your own business.