When you begin advertising on Facebook, it can feel like there’s a lot of boxes to check. Is your copy engaging enough? Are you targeting the right people? How much should I spend? Unfortunately, the overwhelming nature of Facebook advertising prevents many from even trying it out. But with such a massive and diverse collection of users, Facebook offers a unique opportunity for marketers to drive awareness for their brands — one that could drive more leads for your business than any other paid channel. Below, we’ll walk through the steps to get started with Facebook advertising, making sure you’re producing the right ad at the right time.