Tech-Driven Entrepreneur

Digital Marketing Course

This course has been designed for MSMEs who want to understand the key elements of building an effective digital marketing campaign. Covering best practices and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing.

Online tools and reference materials are highlighted, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

This course provides a detailed understanding of Digital Marketing concepts, strategies, and implementation. Eight topics will be covered in detail :

  • Introduction to Digital Marketing
  • Content Creation and Management
  • Social Media Marketing
  • WhatsApp and Email Marketing
  • Digital Marketing Strategy and Innovation
  • Affiliate Marketing
  • Website / Blog Marketing
  • Search Engine Optimisation

Trainers :

TOFARA L. CHOKERA –Founder & CEO of TofaraOnline -Digital Marketing and Innovation Consulting Trust , Course Content Creator , Capacity Building consultant, Associate Consultant / Trainer : ZimTrade, Personal Branding Advocate,
Author : Tech-Driven Marketing , Certified Digital Marketing Professional.
International Trade Centre -Digital Marketer and Super Connector (
LOVENESS NLEYA – Digital Strategist ,Digital Marketing Consultant who focuses on helping businesses, brands and professionals to stand out online and grow their income using tech and the internet.
International Trade Centre – Super Connector (

Tech-Driven Entrepreneur Launch – 28 February 2022

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